Consulting
No one knows your business like you do,
but perhaps you could use some help in identifying, positioning and
branding your products or services. This process lays a necessary
foundation — only then can you build business communications that will
impact your target audience. I'll question you strategically, listen carefully to
your input,
and conduct
extensive research to develop marketing concepts that work.
Copywriting
If you need a press release to harness free publicity or a brochure to
convince customers to call for more information,
I can
help. Years of experience in writing for specific audiences
have honed my ability to connect with potential and existing customers.
Journalism
Having been a full-time editor, I understand what editors want — concise,
engaging and accurate copy, delivered on time and with a smile. I do my
best to be the freelancer you'll call for future assignments. Here are
some
clips.
Research
With a background in environmental science, I know the importance of
careful, in-depth research. If yours is a technical subject that you
believe only formally trained experts can write about, you'll be
pleasantly
surprised.
Technical Marketing
Selling hardware, software, machinery or professional services to a highly
knowledgeable audience takes a writer who can understand the material and
translate technical information into
engaging copy.
I've written for doctors, researchers, IT professionals, engineers and
professors.
Search Engine
Optimization Copywriting
Take a moment and
search for your
website on Google, MSN or Yahoo.
But don't type in your business name — instead type in a keyword phrase that
best describes your products or services ("dentist software" or "orange county
chiropractor"). Does your website show on the first few pages of search
results? If not, you've got a problem. I can raise your ranking
through cost-effective search engine optimization copywriting.
Complete
Website Packages
If your website looks clean and professional, great.
If not, it's time for an upgrade. Ask me about my low-cost website
packages that include information architecture, search engine optimization
copywriting and web design. You don't have to spend big for a great site. From
attractive templates, such as this website, to custom Dreamweaver, Flash and
e-commerce sites, my trusted associates deliver.