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For more than eight years, Katie Winchell has
provided strategic copywriting services to dozens of clients across the
country, in industries including advertising/marketing/PR,
science/medical, environmental, technology, nonprofit, education, health,
publishing, food and recreation.
Clients repeatedly seek Katie's services because
of her capacity to deliver excellence in marketing consultation and
strategic copywriting.
Writing Career Highlights
 | Writing
over 150 articles on education, technology, medical/science
subjects, healthcare, the environment,
business, outdoor sports, religion and art
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| Creating hundreds of marketing
communications that generated results: brochures, ads, sales letters,
press releases,
special event invitations, newsletters,
web content pages, direct mail and more
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Managing creative
production of a 12-title line of Discovery Channel-like CD-ROMs that
debuted at Comdex; writing 11 titles, including
Wonders of the
Sea,
the company’s best-selling non-military title
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| Founding and editing a national education
journal, and working closely with the editorial board to create a truly
relevant and useful publication
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| In an eight-day time frame, writing a massive
grant proposal that won $435,000 in HUD SuperNOFA funds during a period of severe government budget cuts;
winning another $700,000 in additional grants over an 18-month period |
Some of the fine organizations Katie
has worked with:
ABC-CLIO (educational publisher)
American MPC Research (educational publisher)
Archrival (marketing agency)
Art Studio (creative design shop)
California Department of Fish & Game (creative services division)
California League of High Schools (educator's association)
California League of Middle Schools (educator's association)
Driftwood RV Park & Fishing Resort (camp'n and fish'n)
Families Forward (nonprofit family homeless shelter)
Hairdresser Career Development Systems (business training)
Indezine (graphics and web design)
Ingram Micro (computer wholesaler)
Internet Alliance Corp. (online marketing agency)
L.A. Hydrojet & Rooter Service (commercial plumbers)
National High School Association (educator's association)
Omadawn (yoga studio, holistic health care center)
Red Sail Sports (Hawaiian watersports)
Schepens Eye Research Institute (Harvard)
Stone-Buhr Flour Company (consumer flour)
Surfrider Foundation (pro bono for this environmental group)
Times Mirror Daily Pilot (Orange County newspaper)
U.S. Water News (water and wastewater)
VIPColor (computer peripherals)
Washington Fax (science policy web site)
Water Investment Newsletter (stock profiles)
Education
Bachelors' Degree, scientific illustration, University of California
at Santa Cruz
Ongoing seminars, courses and self-study in writing, marketing,
advertising, public relations, web design and search engine optimization
Affiliations
Member and volunteer career mentor, UCSC Alumni
Member and volunteer copywriter
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 Testimonials
"The conference was covered by the Portland ABC, NBC and CBS
television affiliates. We were also covered by three Portland area
newspapers. Katie has been a wonderful find for us. She created the
need for the media to be there. Her efforts have gone a long way
toward expanding the association's reputation. "
Peter Murphy
Executive Director
National High School Association
On assignment near Volcano, HI
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